Monday, October 28 9:00am – 10:00am Room 303
Just when you thought things were crystal clear, the digital landscape starts shifting at such a rate it hard to keep up with it, let alone understand where it is headed. Marketers and brands need to understand how to embrace a more humanized experience, where attention is becoming the new currency measured by dwell time and engagement, not clicks, and where the art of storytelling is less about "telling" more "story". Transparency is a beautiful and confusing thing, but it can all become crystal clear for those who have the courage to embrace the fine balance of art and science. Jump on this roller coaster for what will certainly be a dynamic, energetic and inspiring presentation.